Online Marketing Degree

Careers in Marketing

What is a Marketing Degree?

""Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.""
-Steuart Henderson Britt

Businesses wouldn't survive without a marketing department, because a product won't sell if nobody knows it's out there! Earning a Marketing Degree can put you at the forefront of emerging trends in marketing, as you can play a vital role within a marketing firm to promote and sell products and services.  As you work towards your Bachelor's Degree in Marketing, you'll understand what drives the products that consumers buy and your success will be measured by your ability to stay leaps ahead of the consumers' trends and behaviors.  

 Amongst the many skills you'll learn through your Marketing Degree program, managing customer relationships with good communication skills is something you will have to cultivate through practice.  The most successful marketers are naturally tactful, have good judgment, and are apt to establish and maintain relationships.  Professionals holding a Marketing Degree are also mature, creative, highly motivated, resistant to stress, and flexible, yet decisive.  Marketing Degree graduates quickly put those skills to use to deal with setbacks, meet goals, and work long hours and weekends, while under pressure to meet deadlines. 

Marketing Degree professionals spend most of their days in an office setting or government agency, and marketers work on teams close to the top managers.  Since most marketers work with executives on projects, it's no wonder why Marketing Degree professors place so much emphasis on student internships, especially internships in Web-based companies.  With the employment outlook in the Marketing field expected to increase by 13% through 2018, according to the Bureau of Labor Statistics, Marketing Degree graduates with related experience, high levels of proven creativity, strong communication and computer skills will have the best opportunities. 

How can I get a Marketing Degree?

Using your Marketing Degree to understand how to promote products is only one aspect of Marketing.  While earning your Marketing Degree, you'll learn to coordinate companies' market research, strategies, sales, advertising, and pricing.  In order to be successful, professionals holding a Marketing Degree need to have knowledge of finance, data analysis, consumer behavior and they must stay current with technology and social media trends. Of course, much of that knowledge will be a direct result of the courses that will be included in your Bachelor's Marketing Degree, such as:

  • Business Law
  • Management
  • Economics
  • Accounting
  • Finance
  • Mathematics & Statistics
  • Brand & Product Management
  • Interactive Marketing
  • International Marketing
  • Telemarketing & Direct Sales

The amount and level of coveted skills you will acquire by the end of your Marketing Degree program allows Marketing graduates could have an array of job opportunities.  Contrary to popular belief, Marketing Degree graduates are not limited to sales or advertising agency positions only; dependent on the courses taken to complete your Bachelor's Degree, examples of other positions are:

  • Marketing Manager
  • Consulting
  • Brand or Product Manager
  • General Management
  • Public Relations
  • Finance
  • Online Retail
  • Non-profit Sector

No matter what field you choose to focus on after completing your Marketing Degree, your earning expectations will vary depending on your level of authority and responsibility, length of service, your level of education, and the size and budget of the firm for whom you work.  However, according to a study by the Bureau of Labor Statistics in 2009, the starting salary for Marketing majors was $43, 325 and Marketing Managers averaged an impressive $108,580 after 6 years of experience.

If you've already thought of improved ways to promote a Marketing Degree while reading this article, then a Marketing Degree is the right path for you. Fill out our form above to receive more information about Bachelor Degree programs from our featured schools!

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